Women, sports and the media. (Women and sport)

effect the opinions and attitudes of society. They are active agents in the construction of the meanings we give to things and their broad influence can have a vital impact, either advancing or impeding girls’ and women’s involvement in sport. The way they feature women’s sport is, therefore, of great importance to sports leaders who are trying to promote it. As most of the research on women and sport in the media has been conducted in the USA, applying the conclusions to the rest of the world could be problematic. However, American TV being largely watched in many countries, the data gathered combined with additional information provided by several European studies, should provide an adequate basis for a general overview of the situation. Women,